Whether you agree with or not, but if you are running a business, it needs a social media presence. It doesn’t matter if you are running a small business or a large scale organization, social media marketing is crucial for your business strategy. 

With social media, you can connect with your customers, generate your leads, and increase awareness about your brand. And the user’s engagement keeps increasing on social media platforms as there are over three billion users around the world who are active on social media each month. 

Provide Help

Social media has broken barriers between agencies and clients. Customers like to talk on Facebook, Twitter, and other platforms to ask questions instead of calling a customers service representative.  

Therefore you need to develop a reputation as a responsive brand who cares about his customers and give support through social media channels: 

• Create a tracking system for questions, customers, comments, and complaints on social media. 
• Respond to queries as soon as possible.
• Be ready to listen to criticism and make customers feel heard.
• Resolve both public and private issues.
• Always be positive and helpful. 

Be Affordable

Don’t be overly salesly on social. You have to keep your brand affordable and reliable. But after all, it is a marketing channel and can not ignore the opportunity to make sales. Videos with CTAs, shoppable posts, sponsored info on timelines, cross-channel retargeting are the primary factors on social platforms.  

Add value to your dollar through social media advertising. Not every business can afford huge campaigns. Focus on to reach your objectives through ads on social media platforms like Instagram, Facebook, and Twitter. Although these platforms are geared towards engagement, with certain tactics you can increase the sales. 

Social media is not fully data-driven. You can scroll by an ad that has a beautiful picture of doughnuts. You might think of buying it, and three days later, you stop at Dunkin Donuts to buy doughnuts you were craving for three days ago. This is how social media contributes to the buyer’s decision-making process. 

It is important to know what goals you want to achieve and who you are trying to reach. It does not save you tons of time. Avoid being over salesly, and create content that is helpful for the target audience. 

Focus On Engagement

Social media is pretty helpful when it comes to customer loyalty, relationship building, opening conversations for instant interactions. Sometimes a simple promotion post of a pair of shoes can get several comments, likes, and shares. People might also ask strangers about the shoes in their feed, whether they liked them, how long does shipping take, or other related questions. 

Social media channels keep evolving. There are features releasing constantly and it can be intimidating for business owners. But don’t fret. You do not have to do everything. Play with new ways to connect with your audience and never stop learning. One day you can host a Q&A Facebook session. The other, you can post Instagram stories giving your clients behind the scenes of your office. 

Social media can help you a lot to schedule your posts. Digiralleadr’s 24 months social media content plan is the perfect tool in this case. You can post deliver high-quality posts for two years while staying affordable. 

Build Authority

Your business will not attract customers if you create corporate-style dry social media posts. Make your posts shine through everything you share on social media. Focus on your brand’s voice. What you represent and how you represent? Be authentic and polite to your audience, but find a voice that makes you stand out in the market. 

Practice getting the right tone for your voice. Be you, not what others think you should be. Your audience wants to see the truth behind your online presence. Show them. 

Get Attention

If people do not know what you do, how will they convert into customers? Social media boosts your visibility towards your potential customers and lets you reach a wide audience. Plus, you have nothing to lose as it is free to build a business profile on all the major social media networks.  

Define your goals and focus on achieving them. Make a social media strategy to create your brand’s awareness. Do you want to target local shoppers into your stores? Or do you want new customers? By keeping your social media strategy specific, you can determine which social media channels are best for your business.