You have to be on social media for your small business. You don’t have inexpensive and powerful communication instruments if you’re not. Your social media efforts will hit a great deal with nearly 70% of Americans in social media.

“Social media has both scope and scale targeting potential at a lower cost than virtually all other marketing platforms,” Abdul Muhammad, Chief Digital Officer, and RBB Communications Partner said during a previous Business News Daily interview. “All day, every day, people are in social media – brands must go where the people are.”

All social media sites, however, are not good for every business. You should spend your time and resources on channels where your target audience is better reached and engaged. Learn more about the top networks and how to use them for business to choose the right social media network for your business. Here are the basics about social media sites which you should know.

LinkedIn:
While LinkedIn is not perhaps the most popular social media platform, it still has 260 million users every month and is the best professional networking platform. LinkedIn is a fantastic forum for the creation and promotion of top talent, as a pioneer in your industry.

LinkedIn is more professional than other social networking sites. Users create profiles that resume, and businesses may create pages that highlight the company. Since LinkedIn is a professional forum, LinkedIn is the best place to post openings and corporate culture information. You may enter LinkedIn Groups for industry-specific queries. This improves your brand, makes you an industry expert, and leads people to the page and Web site of your business. [Learn more about using LinkedIn for business.]

YouTube:
YouTube is a website for video sharing, where users can access, upload, rate, and share videos with users. Google now owns the web. It is a major hub for news, streaming, and entertainment

Many YouTube businesses have an instructional, visual, or artistic element. The platform is heavily powered by creativity in nature, so a tailor-made video editor to create content is essential. Your company needs no channel on the platform for marketing. There is a YouTube subculture where regular videos are released and also carry wide audiences. There are Companies also collaborate with YouTubers for product placement, as those users have already engaged audiences. [Learn more about using YouTube for business.]

Snapchat:
Snapchat is another social media mobile network that is renowned for its contents that have vanished. Users can send each other videos and photos or post contents to public stories which will go away after 24 hours. Chat, messenger, picture storage, events, and media content have been improved. Now, it is easy to save and upload content elsewhere.

Since posts are temporary, the pressure to produce super polished content is lower. You can also see how many users have seen your post. A small company is more likely to use the Stories feature on the site but bear in mind that you can access content only from users who have added it. But once you have an audience, Stories let you build story-driven and interactive content easily.  [Learn more about using Snapchat for business.]

Pinterest:
With this platform, users can store and view content through the “pinning” of digital newsletters that can be arranged according to category. For instance, a person may have a food board devoted to pinning recipes, a photography board, etc. The platform also has a number of unique types of pins, Rich Pins, which can be used by marketers to add precise details to their pins, such as product information and even maps. Each pin contains a video or an image.

Pinterest is perfect for niche companies but not for all companies. DIY ventures, fashion, fitness, beauty, photography, and food are common categories on the website. That does not mean that companies outside these categories cannot thrive on the site, but Pinterest makes it a particularly good tool for companies in these fields. [Read this guide to learn more about Pinterest for business.]

Twitter:
While Twitter is perfect for quick updates and blog posts sharing, it’s not for every company. You can share messages, videos, photos, links, polls, and more on Twitter (240 characters or less). Interaction with users on this site can also easily be accomplished by listing users with likable and retweeting tweets on your articles.

You may want to skip this social media network if you are a highly visual company or do not have a blog. Many businesses, such as Wendy’s, however, thrive on Twitter because they have a distinctive, on-the-shelf voice. Other businesses use this platform to provide customer services, as consumers are involved on the platform are looking for businesses to express their complaints or to express praise.

If you are interested in the material, Twitter is an excellent tool to spread the word quickly. Hashtags help improve postings and your content could get viral if a user with many followers retweets you. But finding balance is crucial with Twitter. Do not only share your own links or media; ensure that you share several significant and interesting content from other Twitter users as well. [Read this guide to learn more about Twitter for business.]

Instagram:
Instagram is becoming more and more popular. There is no shortage of tools that companies can use to advertise their services and products from Instagram Live to Instagram Stories. Instagram is a multimedia site solely focused on pictures and video messages.

You can’t photograph or build new posts on your desktop. (Although some social media management software like Hootsuite and Buffer do allow direct Instagram scheduling on your desktop platforms). It should be noted that this platform is almost exclusively mobile. More creative niches seem to be excellent on Instagram, and depending on your industry it may not be the best for your company. However, it is critical that you have a strong eye for information and basic photographic skills for the individual running your account so that your images and video are of great quality. [Read this guide to learn more about Instagram for business.]

Facebook:
Every organization should have a Facebook page even with recent leaks and the negative news, Facebook is still the most popular social network. A Facebook page can be invaluable for small companies if used correctly.

You can post everything from images to big corporate announcements on Facebook. You can use powerful publicity tools and comprehensive research with a corporate account. There is also a range of customization options on business sites, and you can highlight information such as contact details, hours, goods, and services you sell, and much more. [Read this guide to learn more about Facebook for business.]