Are you looking to build an email list in your WordPress? Building an email list is the ideal way to connect with your audience and stay in touch. In fact, it is more convenient to reach out to potential clients than social media platforms. 

Today in this blog, we will talk about how to build an email list in WordPress. This article is a beginners guide for email marketers. Let’s get started.

What Is An Email List?

In the simplest of terms, an email is a group of people who have asked you to get regular updates of your content. In general, you can build an email list when people add their information through an opt-in form on your website. It allows you to keep your users updated through email marketing software. 

Because of its reliability, an email is the best way to let your visitors know about your upcoming products, sales, or any announcement you want to make. 

Why Email Marketing Is Important

If you have just started a website, then email marketing will outperform social media with just a few clicks. It is a proven and tested technique and will double your search and clicks. You might be wondering why email has that much significance? The answer is simple: an email is personal and private. Here are a few major benefits of building an email list.  

Proven Results: People tend to check their emails on a daily basis than social media platforms, which means the chances of getting your email read are higher.

Gives A Sense Of Ownership: An email is something that you own. On the other hand, you do not have the full ownership of your social media accounts. It can be suspended at any time and you will lose your followers. Plus, you can integrate your newsletter through your WordPress blog. It is easy, effective and convenient. 

Target Your Audience With Ease: The best part about building an email list is that you can target local audience for specific regions, countries, and locations. An email is the best way to reach your subscribers if you are launching a product. 

Generate Sales: Lastly, an email gives you the opportunity to better target and gain the attention of the users, which in turns help you to increase revenue. 

5 Super-Useful Ways To Target Your Audience

Using A Form

It is the easiest and effective way to build an email list. Although, it is easy is to install a plugin or copy-paste the form’s code and relax. But it is a terrible idea for conversions. No one will ever sign up. You need a strategy. A common and effective strategy is to offer something. A course, an eBook, a free trial or a product. It encourages people to subscribe to your newsletter. 

Use A Sign-Up Form After Your Posts

You can either use copy-paste the code or use a simple plugin under your pages and posts. A good idea is to use a plugin like WPForms. This plugin integrates smoothly with Campaign Monitor, Constant Contact, MailChimp, Drip and Zapier and creates custom newsletter form. 

Create A Popup Or Slide-In On Your WordPress

There are some great WordPress plugins that can do the task, offering more functionality and usability. You can also use a full-featured lead generation plugin of your WordPress website. 

There are a lot of good plugins like OptiMonster, MailOptin and more that you can use in this case. With such plugins, you can do a/b testing, diagnose your website, create custom forms and pages. 

Making A Convertible Landing Page

An email is a crucial part of your business. Making a good landing page can help you to attract more visitors. You can easily build a landing page with a theme builder plugin as it will let you add more functionalities to your WordPress website. 

If you do not have a lot of people visiting your website, you will not have many people signing up for your website. A good approach if you have not launched your website yet or it is under construction is to use a coming soon plugin.  

Use Guest Post To Redirect Traffic To Your Landing Page

A guest post is simply a blog that you write on other’s website and publish it on someone else blog. To get optimum results, choose blogs that directly or indirectly relate to your WordPress website. You can add links to send the readers to your landing page. And it works like a lead magnet for your website. 

Wrapping Up

While the first step is to build your audience and turn your new visitors into potential customers. Next, make sure that your visitors keep coming back. Once people join your newsletter, they will gradually get to know you. These are the five useful tips you can use to build an effective email list. 

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