Choosing the right social media platforms for your startup is not going to be an easy decision to make. There are ample platforms for you to choose, and it can be overwhelming. Don’t worry. Here is the deal. 

You need to be a bit sceptical and selective about the social media channels. It is mainly because your target audience is not active all the time. Here are a few things you need to keep in mind to choose the best social media platforms for your startup. 

• Who Is Your Target Audience?
• On which social platforms your customers are more active?
• What kind of information and content do you want to share and create on the platform to attract your target audience?
• Are there any tools social management tools available to handle your social media accounts?
• What social platforms can give you the best ROI for your investment, such as engagement, leads, new customers.
• How will you use your social platforms to build relationships with your new users?

Here Are Some Stats of Social Media Platforms Based On Demographics And Users

Facebook: 1.65 billion monthly active users

YouTube: 1 billion users

LinkedIn: 433 Million active users

Instagram: 400 Million monthly active users

Google Plus: 300 Million Active Users

Pinterest: 100 Million active users

Twitter: 310 million active users

With these stats, you can see that Facebook is dominating social media, having the most number of active users. 

What do these numbers mean?

They can make the search easier for finding the best social media platforms. But relying solely upon the numbers isn’t the best bet. You need to know everything about the above networks are used and by whom. Whatever you do, always remember quality over quantity. 

Having a few hundred followers are far better than having thousands of followers who are not engaged with your products, content, or services.  

So Which Social Media Platform You Should Go For

This is something you need to decide based on some factors, which include:

Which social media platform is going to position you for growth? How can you get your startup to attract the most audience?

Facebook 

Facebook is considered as a watercooler. It is a hangout spot where you can connect with different people, chat with them and build strong relationships.

Facebook is a great way for your startup if you want to create forums and do discussions with ease. Plus, you can nurture existing and new relationships.

Twitter

Twitter is kind of a newsroom and a platform to collaborate. It is also useful to connect with influencers and keep up with what is happening and trending. 

Twitter is ideal for your startup if you like to share resourceful content and want to focus on your followers, collaborating with influencers.

LinkedIn

LinkedIn is the boardroom for executives, professionals, and B2B’s where they connect together. 

It is the perfect platform for your startup if you are looking to meet and make introductions to other startups, businesses, professionals, highlighting yourself, your business, products, and services. This way, you can establish the credibility of your business and market it to potential clients and audiences. 

Instagram 

Instagram is like a storefront for your business where you can show off your services, products, and content in an aesthetically visual way. 

Instagram is a perfect fit for your startup if you are looking to showcase your products or services to your target audience through images and videos. Instagram is perfect for window shopping audiences. You can also show and tell about your services and products to build momentum. 

Pinterest

Just like Instagram, Pinterest is another great visual-based platform to share images of your products and services in a visually appealing way. 

Pinterest is good if your startup ideas include running a clothing shop, art-based business, food business, an eCommerce shop. Pretty much visual-based startup. 

YouTube

YouTube is a broadcast, social network. Here, you can get your brand online in front of billions of people who love videos and streaming. 

YouTube is the best fit for your startup if you like to watch videos to create, teach, showcase your brand awareness and expertise via how-tos, step-by-steps explaining to your target viewers.

Google Plus

Google Plus is a place to collaborate with businesses, professionals, and like-minded individuals and share useful content and information. 

Google Plus is a perfect platform for your startup if you interested in sharing information, networking with businesses and showcasing your skillset. 

Final Thoughts

To choose the best social media platform for your startup:

1. Make sure you have a clear vision about your target audience and end goals.
2. Choose a platform that relates to your content accordingly.
3. Invest your time and energy wisely, and you will clearly see a massive boost through social media.