Do you know which one thing is common in college speeches, travel, and social media marketing? And when it comes to developing your social media strategy, it is better to have a plan for which direction you want to head into. 

Marketers have realized that social media is a powerful tool playing an effective role in the inbound marketing strategy. With the abundance of social media platforms, you need to stay organized and have a plan ahead for what you want to share with your audience on these platforms. 

Using a social media content calendar can help to stay organized and avoid the mess when things come up. You can track performance and plan future posts, customize posts for each social media network instead of spamming the same post on each platform. 

In this blog, we will talk about building an effective social media content plan and the 7 secret tools used by top successful social media influencers. Without further ado, let’s get started.

#1 DigitalLeadr

DigitalLeadr social media content plan is designed to help you create and deliver high-quality content with the option to post consistently. With their 24-month social media content plan, you get everything you need to get results. With you want more followers or increase engagement with your audience, it the best option to go for. 

#2 Microsoft Excel Downloadable Template

For marketers, Excel won’t be a term to them. Many marketers already use Excel to make reports and for data analysis in their roles. This is a super-useful content calendar tool for your social media. You can customize excel for whatever metrics or priorities the team wants to focus on, making it an ideal tool to plan ahead. 

#3 Google Drive

Google Drive is another helpful tool with several features making it easy for marketers and business owners to build an effective content calendar. 

You can easily share the calendars with multiple teams to avoid conflicts and ensuring the campaigns are aligned properly.

Marketers can also share Google Sheets for scheduling social media posts, assigning tasks to team members, and track the status of different content pieces – all in the same calendar.

With Google Docs, users can collaborate on different projects without emailing back, schedule a meeting, and forth and keep comments in one place. This feature comes in handy when you are editing on social media. 

#4 Trello

Trello is also an amazing tool that is pretty effective to collaborate with teams. Trello’s flexible assignment “customizable boards” and “cards “ are useful for social media managers for mapping to-do lists, brainstorming ideas, and planning a campaign.  

Users also have the option to customize boards according to their project requirements. For instance, a team can create a board for organizing social media posts for a given week on a particular platform and posting ideas for topics. With Trello cards, you can do tons of customization.

#5 Zerys

Zerys is another great tool for content creation and management, ideal for content creators and freelancers. The platform markets itself as a platform dedicated to content success. It offers features for production, content planning, production, publishing, analytics, conversion, and promotion. 

With Zerys, you can manage unlimited content projects, hire writers, plan titles and keywords for blog content, and view deadlines on an integrated calendar. Your writers can use Zerys with its project management tool. 

#6 Hootsuite

Hootsuite is another great tool which helps you to create campaigns, collaborate with your content team, and identify publishing gaps. Hootsuite’s primary features are in social publishing that helps you to release content in your networks beforehand. You can also curate content from third-party sources without logging in to your account. The platform has advanced features for posting approvals and collaborations. You can preview content with the Composer tool once you have created it. It will display uniquely according to each social platform.

#7 StoryChief

If you are looking for a platform that offers more than one feature, then StoryChief is your go. You can plan your content strategy and strategize across channels with StoryCheif’s smart calendar. The calendar only displays your timetable; it also lets you assign tasks to collaborators and filter by the campaign. StoryChief markets its tool as a “content distribution platform” which unifies analytics and publish across multiple channels for a simplified content creation approach. Plus, you can sync it with your favorite calendar apps along with HubSpot.