Growth is the topmost priority for every business. But for startups and small businesses, growth is pretty difficult to achieve. Here are a few reasons:

Startups and small businesses are likely restricted by budgets, which affect marketing and hiring decisions. 

The owner has to wear many hats that can result in inefficiency, burn out, and less productivity.

With these given challenges, the questions that arise are how can you boost your marketing campaign for your business. 

Through growth hacking. 

Here we will talk about five growth hacking strategies to inspire your upcoming marketing campaign.

So, what role does growth hacking play in your business? Growth hacking is a process in which the business owner looks for growth ambitions by experimenting with sales, product development, and marketing processes. 

Now let’s talk about the five growth hacking strategies that you can implement and see a massive positive result. 

5 Growth Hacking Strategies For Your Upcoming Marketing Campaign

Content Marketing

Growth-hacking is all about how you can achieve success by means you put in front of your audience. Content shows to people what you are up to. This puts Content on the top of the list for growth hacking strategy. And for that, you need to be a content hacker, not just a content marketer. 

Research shows that content marketing can generate 3 times more leads at 62% less cost. 

Here is why content marketing is a super-effective tool for growth hacking? 

Your company’s blog is the best way to showcase your business expertise by offering valuable, engaging, and relevant information.

Content is a perfect way to foster your leads.

You can generate more traffic through your blogs by placing CTAs strategically.

Using relevant keywords related to your industry will help you to generate more leads and traffic and is good for your website’s SEO.

Customer-Retargeting

Do you know what the reason that people abandon their carts is? One of the biggest reasons is people are not sure whether they should spend the quoted price. You can retarget such customers with discounts. This way, you will be able to sell your products or services and build a strong relationship with them.

It is a great growth hack for a company to retarget its audience as it is expected that they tend to expect discounts 24 hours after abandoning the cart. 

You can retarget your audience with well-placed ads when people exit your Facebook page or website and browse the internet. Retargeting convinces customers to take a u-turn back to your website who did not buy in the first place. 

Exit-Intent Discounts

People love to save money and try their best to get a valuable product way below its original price. It is a sense of pride they feel which is associated with getting the best offers. Coupons, in this case, are the best bet you can give to your customers to save their bucks. Your brand and business will surely get a huge boost to your online presence if you stay aggressive with your discounts and coupons.

The perfect time to offer discounts to your customers is when they are leaving your website. An exit-intent coupon will leave a lasting impression on them. Plus, coupons and offers give customers a reason to visit your website again, which can lead to high conversion and sales. 

When your customers claim discounts, they will give their email address. You can then build an email list to nurture your relationship with your customers. 

Content Upgrades

Upgrading your Content means people can access deeper knowledge towards a topic. For instance, if you are writing a blog about SEO. You know that a blog can only cover a small portion of the topic. To give your customers a deep insight, you can offer them a white paper or an eBook that discusses different ways of SEO. 

You can offer specific content upgrades to your customers for free. This will help you to build an email list. The end goal is to build a strong relationship with your existing and new customers. 

One point to note is that your blogs are the gateway to determine whether your potential customers respond to your content upgrades or not. And for that, your blog posts should add value to your visitors to increase the chances of positive feedback. 

Customer Feedback 

If you want to know how your business is going, get need customer feedback. You can achieve this through:

• Conducting a survey. 
• A pop up on the website.

Customer feedback will show better statistics of how good or bad your products or services are. 

Conclusion

Growth hacking is neither complex nor expensive. These 5 examples above are easy to execute. All you need is a little planning, a growth mindset with a small budget. Try some of these 5 growth hacking strategies in your next marketing campaign, and you will surely see the results.