Whether or not you use Facebook, but you probably know that it is the number one social media platform. 

Many people use it for businesses apart from using Facebook to chat with friends or sharing the things they love like videos, images, document files, and more. Business owners utilize it as their number one sales and traffic source and a perfect spot for branding. 

Facebook has undoubtedly become one of the best drivers when it comes to lead conversions and sales for many business owners. 

But before you step in and use Facebook to gain traffic and sales to produce conversions, you need to let people know that your business exists on Facebook’s platform. 

Here in this article, we will talk about 5 Facebook marketing strategies to boost sales. Let’s get started. 

• Create And Schedule Updates

The average daily active user on Facebook is more than 750 million, according to a report, which means your next potential customers could be in millions. If you want to make the most out of Facebook, you need to post quality content for the target audience with consistency. 

Here are a few tactics that will help you to create your posts.  

• Using emoticons increases the share ratio by 33% and comments by 33% and gets 57% more than posts without emoticons. 
• Questions in posts will get you more engagement
• Facebook’s built-in feature allows you to schedule posts to appear later on your page. 

• Use Facebook Ads

Whether you agree or not, but Facebook ads will definitely give your business a lift especially if you are an owner of a small business or a start-up founder.  

Facebook ads are cost-effective and you will love them once you give them a try for getting conversions that can impact your business growth. But continuous testing and experiments are necessary once you use them. Facebook ads currently allow you to create campaigns depending on the results you want to achieve. Here is what you can do.   

• Make ads to boost post likes, comments, and shares. 
• Make ads to build an audience.
• Make ads to convince people to visit your website.
• Make ads to convince customers to install your app.
• Make ads to get engagement on your app.
• Make ads to promote customers for your event.
• Make ads promote offers you have made.

The setup for each ad differs depending upon the results you want to see. These are a few things you need to consider when setting up your ads:

• Target your audience based on age, gender, and location. You can use Google Analytics to track the data from there and use it for retargeting.  
• Use engaging photos if you want to use Facebook ads for external pages.
• Write an easy and engaging ad description.

Note: You can only use 90 characters to write your Facebook ads description.

• Create And Join Related Groups

There are three types of Facebook groups privacy: closed, open, and secret. Each of them has different functionalities.  

Open Group: This group is public, meaning anyone can see what members post and who is in it. Open groups are ideal to create awareness, interest, and authority for your brand. It is also perfect if you want to create an image as an expert in the field and want to connect with similar people. The primary aim is to interact, not sell.  

Closed Group: Closed groups are best for customer support purposes. You can share ideas with your users and help them solve their problems.    

Secret Groups: These are members-only groups and are best for discussions that need confidentiality. 

• Use Videos and Images For Content Updates

Images and videos are a great way to get engagement. To gain traffic for your website, you can put a call-to-action text with a short link in each photo description. 

But why shortened links? Shorted posts get 23% more interaction. Posts having 250 characters get 60% more engagement, whereas posts with less than 80 characters are likely to gain more engagement. 

• Post At The Right Time

It is crucial to post at the right time. You can see the average time of when your friends are online by your Facebook Posts Insights. 

If you are planning to schedule multiple posts, it is best to check the best hours that your fans are online and select those hours on scheduling your post. 

Wrapping Up

Facebook marketing is one of the best ways to grow your business and get lead conversions. You should definitely try it keeping these five super-useful strategies in mind. You will surely get the desired results.