Almost every business now has a digital marketing strategy for its business. And having a perfect mobile marketing campaign is one of the top tasks in the marketer’s to-do list. 

Nowadays, everyone has access to a mobile device. It has made it as widespread as emails. For any business, their mobile marketing strategy focuses on using techniques that can improve the conversion rates. Using such strategies is part of the multichannel marketing solution and is the best way to increase your customers with deals specifically curated for them.

Mobile Marketing Strategies

There are different techniques and types of mobile marketing. Google is always keen to develop new techniques and ideas to make better user experience in the world of the internet, introducing Penguins, Mobile-First Index, Hummingbird, etc. But there is always some space for improvement. And this is where mobile marketing came into existence, bringing up new technology to enhance the user experience. Facebook also introduced many features for better user experience to help marketers. Let’s discuss five key mobile marketing strategies in depth with impacts with respect to a marketer’s view:

• Responsive Site Design

More than half of the users use the internet on their mobile devices. It is vital to have your marketing content or mobile ads more than just-mobile friendly – you need to make them mobile optimized. Your website’s mobile optimization can increase your chances of conversion rates up to 5% or more. But sadly, 35% of the businesses take advantage of it. Plus, half of the websites with mobile optimization feature responsive design. 

In addition, there are a few tactics, which you can utilize to optimize your website to make it responsive. The easiest and the most common tactic to optimize your website for mobile-specific development platforms is to use adaptive design and build HTML5 into your website. 

• Share Important Media of Your Website With Your Customer

It is beneficial for media such as images, video, slideshows of your website to your customer and plays a crucial role in mobile marketing. You can send text, audio, video, image, a slideshow to your customers using MMS service. It is an effective way to advertise your business and services. Videos and images are more effective than text-only that help marketers for better interaction with their customers. 

• Do Business Management Through SMS services. 

Marketing through SMS services is the best way to remind your customers about your latest campaigns. It is very popular and an effective way of selling, services, advertising, and purchasing of products.

Some of the reasons for its popularity:

• Cellphones are used by everyone everywhere.
• Almost everyone uses mobile.
• SMS service is an effective way to interact with people.
• With its huge usage, mobile ensures that message will be read at least one time. 

There are two types of SMS services used by marketers. 

Long Numbers

The long number is a type of inbound number that serves as an alternative to shortcodes. It is more of a personal number, and the company uses it to reach its customers. The company might not share this number with other companies. Plus, it is a cost-effective way of mobile marketing strategy to enhance your business.

Short Code

A Short Code is a short 4-6 digit number assigned by mobile operators to a company. The company uses it for its brand service delivery or brand campaigns. It is less expensive, which makes it popular among small businesses as they generally use shared code services.

• Advertisement Between A Game or Mobile App

Advertisement of services and products through mobile games or any app is a smart idea. Marketers use their products and brand name in a mobile game or any app by paying the owner. For instance, a car race game, marketers or developers use different car’s brand names such as BMW, Ford, etc.

They also include messages between a mobile game to advertise or promote services, brand name, and products. This technique is known as in-game mobile marketing. App users or game lovers get fascinated whenever they see brand names, which results in sharing to other platforms.

• Advertisement Through Google Ads On Mobile Devices

Google Adword enables advertisers to target specific campaigns through mobile devices. This way, they can advertise on specific mobile devices and platforms. Also, CPC for mobile users is increasing as compared to desktop users. This combination of mobile and CPC leads to high ROI. You need to do some research and special features for websites.

Advertisers need to research about user’s behavior and interests. Research to know the source of users’ traffic. And create a mobile-friendly website, including the use of audios, light-weight videos, text, images, etc.