It is the right time to focus on your marketing strategies for the holiday shopping season if you have not started yet. No matter what online business you are running, you need to take full advantage of the wonderful shopping events known as Black Friday and Cyber Monday. 

In this article, we will give you some sage advice on Black Friday and Cyber Monday marketing strategies for your online business. 

The festive season brings all the hype to online businesses every year and is filled with amazing products. Knowing the right marketing strategies for Cyber Monday and Black Friday can help to uplift your sales and generate revenue for your business as expected.  

Black Friday And Cyber Monday Marketing Trends

The old traditional shopping style is fading away gradually. People are no longer interested in standing in long queues for hours and hours to get the best bang for their bucks. 

Many of the stores are either not opening or will open for certain hours during the day. On the flip side, eCommerce business owners have to focus on product categories precisely in order to escalate their profit margins and sales. 

4 Black Friday And Cyber Monday Marketing Strategies

Plan Ahead

Yes, when it is the shopping season, you need to start early if you really want to sell your products on this year’s Black Friday and Cyber Monday season. The best to do this is to start promoting your offers from Halloween onwards using your Black Friday marketing strategies. People nowadays are eager to shop early as they are a bit scared of the products getting out of stock.  

But do not make decisions in haste when deciding which products to put on a sales day. You will unintentionally forget to turn the sale pricing off or run into issues with inventory.

You will set yourself up for something that won’t go in your way. It is always a smart idea to plan out your promotions and sales. 

To track for your sales, you can use as basic as Google sheets. Here are the things you need to track.  

• Sale price
• Product
• Discount code, if any
• Promotion channels (email, which social media platforms, etc.)
• Regular price
• Sale start date & end date
• Type of sale (Flash, coupon, etc.)

Don’t get frustrated. Be relaxed. You do not need to add all of your products in the spreadsheet. Use it for special offers on products. 

If you are using an eCommerce platform like Woocommerce, Shopify, Bigcommerce, make sure to check what is available on the store. 

Make Use Of Social Media

Use the power of social media. According to a study, there were 3.8 million social media posts about Cyber Monday and Black Friday sales. These are some really huge numbers. You can imagine the number of online buyers engaging in Black Friday campaigns. 

What you need is to create eye-catching and compelling content for your Black Friday social media campaigns. Focus on creating content that brings higher engagement, such as GIFs, slideshows, images, videos, etc. 

To run a successful Black Friday campaign, the first step is to make posts regularly and schedule them throughout the whole week when the weekend arrives. Videos tend to receive more engagement on Facebook. So, feel free to make videos that showcase your deals and products.  

Up-Sell And Cross-Sell

Up-selling and cross-selling are two great ways to make the most out of promotion and selling of Black Friday and Cyber Monday. Create 2-4 complementary product combos according to the latest trends that go well. You can offer the whole package to customers at a discount on the total. The promotion combos of the events will surely give you a boost on the big sales day when people are actively looking for the best bang for their buck.  

Creating a sense of urgency while upselling, state it in the offer that the promotion will end till midnight. Customers will act spontaneously while shopping in fear of the promotion getting ended. 

Provide Deals, Discounts, and Referrals

Providing your customers with deals, coupons, and discounts are one of the best ways to boost your sales and is considered as the most effective Black Friday marketing strategy. It is because get attracted by seeing your product available at a low price in comparison to other retailers. 

Conclusion

These are the top 4 Black Friday marketing strategies for your business to make the most out of the event. Follow these tips, and you will surely see a huge boost in your sales this year Black’s Friday.